Episode 29: Henry Balanon + Panel on Marketing
Sunday, December 6th, 2009Henry Balanon is part of the writing team for Giga Om’s “The Apple Blog” and co-founder of the iPhone app development shop Bickbot. This podcast features Henry’s speech on iPhone marketing and the panel discussion he organized for his segment at the 360iDev conference.
Henry’s speech if filled with goodies, including glimpses into how sought after media properties like The Apple Blog decide what to cover and this tactical gem: a timeline/calendar to follow for folks trying to concentrate their PR to coincide with an app’s launch.
The panel discussion features: Rana June, former VP/Marketing for Medialets and author of O’Reilly’s forthcoming “Marketing iPhone Apps” book; Natalia Luckyanova, co-founder of the multiple-hit game studio Imangi; David Whatley, creator of the top selling geoDefense games; PR firm TriplePoint’s Chris Heintz; Matt Drance, formerly of Apple, now founder Bookhouse Apps; and me, Dan Grigsby.